Good Trailer / Bad Film – FRC says NO MORE!!!
Sometimes the Trailer and expectation of a new Film turns out to be the best part of the experience. It is just wrong.
I am having a bad year so far. I look at my most anticipated films and trailers that made me want to see them like NOW, and the actual form for the movies turns out to be utter rubbish.
As you all know I am a Home Cinema fan, I am not so fussed about going to the local Multiplex, which is probably one of the worst in the county, and sitting in a uncomfy chair for two hours with the sweaty unwashed. So I choose to wait for a film. Problem with this is that I am not a very good Ambassador of Patience. When a film is coming that I love the look of, rather than stay away from reviews and friends blogs that feature them. I get stuck in, hoping for some sort of confirmation that the wait will be worth it.
But, so far this year, only 1 film whose trailer I loved has actually turned out to be any good. That film is Thor. Here is the trailer, I think you will agree that it is pretty awesome…
Lots of my friends have seen it and I am so happy that at least this film has delivered on its trailer. Ruth at flixchatter gave it 4 reels, Lesya from Eternity of Dream gave it 3 stars, so my friends have enjoyed it and that’s enough for me.
The problem I have is when the Producers make a trailer that makes a film seem it is so much more than it is. Like a comedy that has all its best jokes in the trailer but nothing of substance in the film. Or a tense but slow drama that is cut so fast and with intense music over the top that it seems like an action film. This seems to happen too much in Hollywood. So often I feel cheated.
[mahr-ki-ting] Show IPA
1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Now I totally understand the role of the Marketing department. I realise that the sole purpose of a trailer is to get bums on seats. But when the film is totally misrepresented by one then I really think we have been cheated. I also believe that the industry has a moral responsibility to give a true representation of a film. Isn’t false advertising illegal? Some of these trailers make the film makers no better than those seedy internet marketeers that are offering you the next get rich quick system, or a hair growth product….
Snake Oil Anyone?
Lets look at a couple of example…
Battle : Los Angeles
What we were promised in the trailer? An epic Black Hawk Down meets Aliens
What we got? a 35% on RT and an Overlong and overly burdened film with war movie clichés, Battle: Los Angeles will entertain only the most ardent action junkies.
What we were promised in the trailer? A visceral look into the mind of a teenager, intense fight scenes, and beautiful imagery
What we Got? a 22% on RT (ouchies) and a film technically impressive and loaded with eye-catching images, but without characters or a plot to support them, all of Sucker Punch’s visual thrills are for naught.
These are just two of the films that I myself was wishing to be good. That’s just this year too. It has been happening for years, Pineapple Express, Phantom Menace and the ultimate sin… Transformers : Revenge of the Fallen
That film was so bad, and totally different to the story that the trailer promised that it should be sued for libel. I mean its like buying the advertised Veggie Bacon and finding out it has been made from animal parts…Just wrong!!
One last example of a film from recent years is Pirates of the Caribbean: At worlds End. Marc over at Go,See,Talk does a great job of summing this up, you should check his review HERE
I realise that this is a bit of a rant, I apologise. But I am getting fed up with being cheated out of good cinema!!
Have you got any examples of films that have left you yearning for the experience that the trailer promised? Am I taking this the wrong way? Comment below.