Midweek Mumble – Does our marketing need more marketing?
This week Rodney takes a look / rant at the latest trend in Cinema… Trailers of trailers….
Okay, I’m now officially pissed off.
This past week saw a tidbit of a trailer for Steven Spielberg’s upcoming film about Abraham Lincoln, aptly titled Lincoln, released online. It lasted just 44 seconds. Technically, it was what industry folks call a “teaser”, but what exactly was it teasing? The upcoming release of a trailer for the film. Yes, somebody has decided that the wince-inducing trend of releasing a teaser for the teaser, to announce that a trailer is coming soon, is exactly what the world needs right now.
For God’s sake, is Hollywood’ marketing machine so poor creatively that the best that can do is create trailers for trailers? Just how much anticipation is created simply by spending a week making a trailer to announce that very shortly you’re going to release… another trailer?
If memory serves, I think the same kind of thing happened around Prometheus earlier this year as well. Release a teaser to announce we’re releasing a trailer, then release the trailer a week or two later anyway.
Why? What exactly is the point? I despair at the constant need to promote everything to do with a movie, now apparently including the very trailers themselves. I’m not sure about everyone else, but it’s starting to grate on me. Yes, we all know Spielberg’s got a film coming out. It’s about one of America’s most influential political leaders, sure. Daniel Day Lewis is pretty much a lock for another Best Actor Oscar next year off the back of it, apparently. So why not just simply release a goddam trailer for it? Why bother with a pre-trailer trailer?
I’m a tad too cynical to bother putting up with this kind of crud - that’s what that Lincoln trailer was, crud – and I’m to jaded to bother with trailers much these days anyway (they give away the whole film in 2 minutes…. why not just go see the film?) but this kind of marketing, whereby the studio markets its own marketing, seems like desperation to develop an audience.
Guys, the audience will come whether you market the hell out of it or not.
Trailer for trailers – just when you thought Hollywood couldn’t get any worse.